iPhone vs. DSLR for Social Media
It's no secret that I believe strongly that you should have ORIGINAL content for your brand's social media. It's so important to share your story, not someone else's. While the occasional repost is completely acceptable (with proper credit back), having great content on file for you to use that aligns with your brand strategy and marketing themes will make a huge difference in your overall brand image.
So, when to use a professional photographer (or your DSLR) vs. shooting on your iPhone. This is tricky... Many would be surprised to hear that I actually love shooting content on my iPhone 7+. The camera quality is unbelievable. And it doesn't hurt that I have my Instagram editing down to a science (for my own brand + clients). BUT you can't rely on organic content to keep your social feeds maintained.
Our content creation formula includes:
- Professional, branded photography
- Authentic content (in the moment)
- User generated (sharing a client experience)
- Inspiration (think: quote, graphic or inspirational image)
So, while you could shoot all of this content using your iPhone. I do feel that having professional, high-res images does elevate your brand image.
How that works...
Step 1: Schedule monthly, bi-monthly or quarterly brand photo shoots. We do this for our clients and own business. Each shoot is planned around our marketing strategy and monthly themes (i.e. seasonal themes, promotions, holidays, etc.) Before we even plan the shoot, we make sure that everything goes back to the marketing calendar
Step 2: Determine how and when you plan to use the images. Based on the timeframe, you will want to think about what products/services and experiences you want to highlight during the shoot and WHY.
Step 3: Get inspired. Once you know what you need to feature during the shoot, it's time to get inspired and plan out the details. Our team turns to Pinterest, Instagram and even traditional methods (research, magazines, etc.) to plan out our shoot inspiration boards.
Step 4: Organize, organize and organize more. Whether you are choosing to style, direct and photograph or are outsourcing, the more organized you are, the better. Plan a shot list. Make a check list for props and products. Determine the location for shoot. The list goes on...
Step 5: Make it happen. Shoot day is here. Pack everything up at least 1 day prior. Make sure everyone involved is informed of the timeline. Provide your photographer with the shot list and art direction. And more importantly, be flexible. So much can happen during a shoot and sometimes you have to move on and make it work.
Interested in professional Content Creation? At KES, we love making your big dreams come to life with high-quality images that are styled to your brand and can be used for social media, advertising, marketing collateral, and more.